And if the frontier between Abitibi-Témiscamingue and Ontario hid way more than just a simple territory change or a few traffic signs? The new tourism campaign in English, "Close but Différent", offers a wild and humoristic outlook on the cultural and linguistic differences between these two neighboring regions.
Imagined to awaken the travelers’ curiosity, the campaign aims especially towards the English-speaking Ontarian customers, by doubling down on the attractiveness of the cultural change of scenery right next door. It stages the not so serious "scientific researches" of Dr David DeValdorien, a colorful pseudo-researcher and fictional character. His wacky, but charming, discoveries make us dive into a universe where French-speaking culture expresses itself unexpectedly.
Absurd discoveries, deliciously local
Among the most surprising observed phenomenon of our expert "researcher":
- Lakes that speak French
- Turtles that roll their “R”s
- Fries containing 60% more of French
Behind these fictional finds hides a true homage to the tourist attractions, the linguistic specificities and the cultural richness of Abitibi-Témiscamingue. Improbable curiosities, of course… but so revealing when it comes to our identity!
A unique tourism experience to live this Summer
With "Close but Différent", Tourisme Abitibi-Témiscamingue proposes to live a different traveling experience, where the local tourism meets creativity and humor. This campaign invites the visitors to discover the French-speaking Ontario-neighboring landscapes and the warm welcome that makes the region’s reputation.
An original way to highlight the small (and big) gaps that represent our communities’ richness.
Explore your neighbors with new eyes
Whether you are a road trip aficionado, an unusual discoveries enthusiast, a regional culture lover or simply on a quest to visit a unique part of the country, this campaign is for you. Follow the link closebutdifferent.ca to discover the videos, the humorous clips and (not-so-scientific) researches of Dr DeValdorien.
Close, but différent. And that’s exactly what makes our charm.
